The true origin of the name Mitchell remains mysterious–Although Carpano & Pons had the intention to name their first reel “Michel”, they discovered this name was already used and patented so they gave the reel an American sounding name that was very in vogue at the time.
Today, Mitchell is one of the proud brands of Pure Fishing, Inc. Pure Fishing is a global family of quality fishing tackle brands, offering a broad range of products that meet or exceed the needs of today’s anglers. Pure Fishing addresses the needs of anglers around the world with a strong portfolio of leading brands, including the Mitchell brand. We are dedicated to helping you have more fun and catch more fish.