Soft Baits Lucky John Minnow is the most popular model of a shad with a classic shape. The shape of the lure’s body resembling a little fish along with a tail fin generate incredible swings when moving in water. The material used in LJ MINOW soft lures deserves particular attention. The base of the lure is soft plastic, which perfectly retains the shape of the lure and is resistant to external impacts. It has certain immunity to predator’s teeth, withstands a lot of bites and is firmly attached to the hook. The lure has an explicit taste and scent of mackerel due to the aromatic salt introduced in the structure of the material and a special aromatic oil used as the coating of the lure. It would be no exaggeration to state that the combination of soft plastic resistant to predator’s teeth, a strong attractant and a wide range of colours makes this lure universal for any type of angling for the most popular predatory fish, such as pike, pike-perch and perch, using jig tackle.
Soft Baits Lucky John Minnow is the most popular model of a shad with a classic shape. The shape of the lure’s body resembling a little fish along with a tail fin generate incredible swings when moving in water. The material used in LJ MINOW soft lures deserves particular attention. The base of the lure is soft plastic, which perfectly retains the shape of the lure and is resistant to external impacts. It has certain immunity to predator’s teeth, withstands a lot of bites and is firmly attached to the hook. The lure has an explicit taste and scent of mackerel due to the aromatic salt introduced in the structure of the material and a special aromatic oil used as the coating of the lure. It would be no exaggeration to state that the combination of soft plastic resistant to predator’s teeth, a strong attractant and a wide range of colours makes this lure universal for any type of angling for the most popular predatory fish, such as pike, pike-perch and perch, using jig tackle.
Lucky John
Lucky John is a well-established brand created by experienced anglers who wanted to make high-quality lures accessible to every fisherman. Since its beginnings in 1988, the company has focused on designing reliable hard lures and soft baits with proven efficiency on European waters.
The Story Behind Lucky John
The brand was founded by Janis Stikuts – a multiple champion of Latvia and the Baltic States – together with a group of passionate anglers. Their goal was simple: produce dependable spinners, crankbaits and other lures at a time when such tackle was difficult to obtain. The first collection included spinners, wobblers, spoons and winter lures, all crafted with care and precision.
Innovative Lure Technology
Lucky John develops its lures using advanced materials, lifelike profiles and refined hydrodynamics. Many models feature 3D details, strong scent impregnation or magnetic casting systems that support long and accurate casts. These technologies help increase strike rates, making the lures effective for perch, pike, trout and zander.
Popular Lucky John Series
Today the brand offers an extensive range of modern lures, from twitchbaits and crankbaits to soft plastics such as Tioga, Minnow, Slick Shad or Makora. Each series is developed to perform consistently in both recreational and competitive fishing. Whether you fish shallow waters, deeper structures or fast currents, the Lucky John line-up includes products tailored to every predator fishing style.