Viva baits – Japanese lure brand

Viva is a Japanese lure brand offering practical and effective baits for a wide range of freshwater predators. Although the lures are not manufactured in Japan, the brand follows Japanese design principles – focusing on reliable action, well-chosen shapes and colours, and affordable performance for everyday fishing.

Viva baits – soft lures and hard baits for European predator fishing

At Fishing-Mart you will find a selection of soft lures and hard baits from Viva that match the needs of anglers targeting perch, trout, chub, zander and pike in European waters. The most popular Viva baits available in our offer include:

• Meat Nail – slim finesse soft baits ideal for perch and trout, working even with minimal rod movement.


• N Saturn / N Saturn FAT – classic worm-style baits with fine tail action, perfect for perch and bottom-feeding predators.


• Ring R – ribbed soft lures with an active tail, effective for perch, zander and pressured fish.


• Kiracchi Shad – small shads with a stable swimming action, great for both steady retrieves and jigging presentations.


• Step Shad – compact hard baits with lively vibration, proven in rivers, canals and shallow waters.


• Mazzy Popper / Lethal Popper – lightweight surface lures for perch and chub feeding near the top.

Viva baits are designed to be durable, easy to use and effective across many fishing styles. They suit beginners who want simple, dependable lures, as well as experienced anglers looking for versatile and budget-friendly options for everyday predator fishing.

If you want solid performance at a reasonable price and a selection of practical lure models inspired by Japanese design, Viva baits are a smart choice for your tackle box.