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Berkley

Berkley PowerBait Power Naiad

Berkley PowerBait Power Naiad
New 2024!
Water displacement, vibration and PowerBait flavour! The Nai...
Prices from 8.81 €

Berkley PowerBait Power Pupa

Berkley PowerBait Power Pupa
New 2024!
PowerBait formula Large surface area for optimized...
Prices from 8.81 €

Berkley Catch More Fish Trout Tele Combo

The Catch More Fish series are designed for beginning angler...
Prices from 78.10 €

Berkley Catch More Fish Spin Combo

The Catch More Fish series are designed for beginning angler...
Prices from 63.10 €

Berkley Catch More Fish Spin Tele Combo

The Catch More Fish series are designed for beginning angler...
Prices from 78.10 €

Berkley Berkley Catch More Fish Pike Combo

The Catch More Fish series are designed for beginning angler...
Prices from 73.10 €

Berkley Catch More Fish Perch Combo

The Catch More Fish series are designed for beginning angler...
Prices from 63.10 €

Berkley Cherrywood Spinning Combo

The Cherrywood rod series is one of the best known and most...
Prices from 62.86 €

Berkley Flex Trout Starter Combo

Already for many years. Berkley® PowerBait® trout dough is t...
Prices from 125.95 €

Berkley Flex Trout Tele Spinning Combo

Already for many years. Berkley® PowerBait® trout dough is t...
Prices from 99.76 €

Berkley Flex Trout Spinning Combo

Already for many years. Berkley® PowerBait® trout dough is t...
Prices from 83.81 €

Berkley URBN II Dropshooter Spinning Combo

Berkley URBN II Dropshooter Spinning Combo
New 2024!
URBN combos are designed for anglers who love to chase preda...
Prices from 115.24 €

Berkley URBN II Jigger Spinning Combo

Berkley URBN II Jigger Spinning Combo
New 2024!
URBN combos are designed for anglers who love to chase preda...
Prices from 104.76 €

Berkley URBN II Allrounder Spinning Combo

Berkley URBN II Allrounder Spinning Combo
New 2024!
URBN combos are designed for anglers who love to chase preda...
Prices from 115.24 €

Berkley URBN II Finesse Spinning Combo

Berkley URBN II Finesse Spinning Combo
New 2024!
Prices from 104.76 €

Berkley URBN II Roamer Spinning Rod

Berkley URBN II Roamer Spinning Rod
New 2024!
URBN II rods are designed for anglers who love to chase pred...
Prices from 65.95 €

Berkley URBN II Allrounder Spinning Rod

Berkley URBN II Allrounder Spinning Rod
New 2024!
URBN II rods are designed for anglers who love to chase pred...
Prices from 56.19 €

Berkley URBN II Spinning Rod

Berkley URBN II Spinning Rod
New 2024!
URBN II rods are designed for anglers who love to chase pred...
Prices from 59.76 €

Berkley URBN II Finesse Spinning Rod

Berkley URBN II Finesse Spinning Rod
New 2024!
URBN II rods are designed for anglers who love to chase pred...
Prices from 52.86 €

Berkley URBN II Dropshooter Spinning Rod

Berkley URBN II Dropshooter Spinning Rod
New 2024!
URBN II rods are designed for anglers who love to chase pred...
Prices from 56.90 €

Berkley URBN II Jigger Spinning Rod

Berkley URBN II Jigger Spinning Rod
New 2024!
URBN II rods are designed for anglers who love to chase pred...
Prices from 56.90 €

Berkley URBN II Baitcast Finesse Rod

Berkley URBN II Baitcast Finesse Rod
New 2024!
URBN II rods are designed for anglers who love to chase pred...
Prices from 56.90 €

Berkley Twilight II Spinning Rod

TWILIGHT II travel rods are designed for anglers who love sp...
Prices from 52.86 €

Berkley Twilight II Casting Rod

TWILIGHT II travel rods are designed for anglers who love sp...
Prices from 83.57 €

Berkley Lightning HT II Tele Spinning Rod

LIGHTNING HT II rods are versatile, light weight and designe...
Prices from 35.24 €

Berkley Lightning HT II Casting Rod

LIGHTNING HT II rods are versatile, light weight and designe...
Prices from 39.29 €

Berkley PowerBait Power Flail

Long and slender, the Flail has the most enticing action at...
Prices from 8.81 €

Berkley Lightning HT II Travel Spinning Rod

Berkley Lightning HT II Travel Spinning Rod
New 2024!
LIGHTNING HT II rods are versatile, light weight and designe...
Prices from 39.29 €

Berkley Lightning HT II Spinning Rod

Berkley Lightning HT II Spinning Rod
New 2024!
LIGHTNING HT II rods are versatile, light weight and designe...
Prices from 35.24 €

Berkley Cherrywood Spezi Zander Spin Rod

The CHERRYWOOD SPEZI is a series of rods in which every rod...
Prices from 39.76 €

Berkley Cherrywood Spezi Pike Spin Rod

The CHERRYWOOD SPEZI is a series of rods in which every rod...
Prices from 39.76 €

Berkley Cherrywood Spinning Rod

The Cherrywood rod series is one of the best known and most...
Prices from 24.52 €

Berkley FireFlex Spinning

The Berkley FireFlex series combine Traditional looks with h...
Prices from 52.86 €

Berkley Flex Trout Tele Spinning Rod

Already for many years. Berkley® PowerBait® trout dough is t...
Prices from 61.43 €

Berkley Flex Trout Spinning Rod (3pc)

Already for many years. Berkley® PowerBait® trout dough is t...
Prices from 70.48 €

Berkley Flex Trout Spinning Rod

Already for many years. Berkley® PowerBait® trout dough is t...
Prices from 48.33 €

Berkley E-Motion EVA Spinning Rod

Fuel your emotions with the E-MOTION range of rods from Berk...
Prices from 83.57 €

Berkley SICK Stick Rod

The SICK rod range is a range of modern, extra fast action r...
Prices from 70.48 €

Berkley Zilla Pike Casting Rod

The ZILLA® concept from BERKLEY is all about pike fishing. T...
Prices from 79.05 €

Berkley Zilla Pike Spinning Rod

The ZILLA® concept from BERKLEY is all about pike fishing. T...
Prices from 79.05 €

Berkley Powerbait Power Nymph

Berkley PowerBait makes novice anglers good and good anglers...
Prices from 7.62 €

Berkley Powerbait Power Honey Worm

Berkley PowerBait makes novice anglers good and good anglers...
Prices from 6.67 €

Berkley Whiplash 8 Moss Green

Berkley® Whiplash® 8 is a legendary line that is well known...
Prices from 25.00 €

Berkley Sick Braid X8

Berkley SICK 8 strand PE braid, super smooth high-performanc...
Prices from 20.00 €

Berkley FireLine Fused Original Flame Green

New and improved FireLine is smoother, tougher, and more sen...
Prices from 20.00 €

Berkley FireLine Fused Original Crystal

New and improved FireLine is smoother, tougher, and more sen...
Prices from 20.00 €

Berkley FireLine Fused Original Smoke

New and improved FireLine is smoother, tougher, and more sen...
Prices from 20.00 €

Berkley Soft Baits Sick Vibe

The Berkley Sick range is a family of 6 types of softbaits,...
Prices from 2.38 €

Berkley Soft Baits Sick Swimmer

The Berkley Sick range is a family of 6 types of softbaits,...
Prices from 2.38 €
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.
By the time Berk graduated from high school in 1939, he was employing several area girls who made flies, silkworm gut, and cable wire leaders in their homes. The business soon outgrew Berk's parent's basement and living room. He expanded to the second floor of the local grocery store, using a tub filled with ice and a fan for air conditioning.
After attending the state university and serving in the Army Air Corps, Berk returned to Spirit Lake in 1945 to start Berkley and Company. The business focus was on its cable wire leaders. One evening, while reading Popular Science, Berk learned about a Connecticut company that was producing nylon-covered cable for sailboat rigging. After visiting their plant, he began to work on nylon-coated wire for use in fishing leaders. Soon, the Steelon? leader was introduced and production began in Spirit Lake. Shortly after this, the distinctive Berkley heart logo was designed with the slogan "nylon leader with a heart of stainless steel."
Berk next became interested in extruding nylon monofilament fishing line. At that time, all nylon came from DuPont. After receiving a license from DuPont, Berk returned to Spirit Lake to begin work developing equipment to produce nylon. The initial extrusion equipment consisted of reclaimed washing machine wringers, bicycle wheels, and other homespun materials. Soon Berkley was marketing private brand mono as well as Dew Flex monofilament. Ongoing experimentation would soon yield the company's breakthrough innovation - Trilene.
In 1959, Berkley introduced Trilene at about the same time DuPont introduced Stren. To help introduce the new line, Berk sent out thousands of sample spools of line and asked store owners to have their best fisherman try it on a spinning reel. Fishermen loved the line and it began the successful launch of Berkley Trilene.
The next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.