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Berkley

Berkley

Berkley Braided lines FireLine Fused Original Flame Green
New 2022!
New and improved FireLine is smoother, tougher, and more sen...
Prices from 16.89 €

Berkley

Berkley Braided lines FireLine Fused Original Crystal
New 2022!
New and improved FireLine is smoother, tougher, and more sen...
Prices from 16.89 €

Berkley

Berkley Braided lines FireLine Fused Original Smoke
New 2022!
New and improved FireLine is smoother, tougher, and more sen...
Prices from 16.89 €

Berkley

The Berkley Sick range is a family of 6 types of softbaits,...
Prices from 3.36 €

Berkley

The Berkley Sick range is a family of 6 types of softbaits,...
Prices from 3.36 €

Berkley

The Berkley Sick range is a family of 6 types of softbaits,...
Prices from 3.82 €

Berkley

The Berkley PowerBait Sneakminnow has been designed to fish...
Prices from 7.78 €

Berkley

Bekley Powerbait makes novice anglers good and good anglers...
Prices from 7.33 €

Berkley

The Berkley Pulse Spintail has a unique, erratic swimming ac...
Prices from 6.89 €

Berkley

This micro lure has been designed by Japanese experts and is...
Prices from 6.33 €

Berkley

The Bubble Creeper is a uniquely designed, super soft lure t...
Prices from 7.22 €

Berkley

This lure is specifically designed for dropshot and finesse...
Prices from 9.00 €

Berkley

The T-shaped tail makes the bait move at any speed. On the d...
Prices from 5.67 €

Berkley

Braided lines X5 Braid Crystal is a conventional braid using...
Prices from 15.33 €

Berkley

Braided lines X5 Braid Braid Flame Green is a conventional b...
Prices from 15.33 €

Berkley

Braided lines X5 Braid Low-Vis Green is a conventional braid...
Prices from 15.33 €

Berkley

Prices from 4.89 €

Berkley

Berkley PowerBait makes novice anglers good and good anglers...
Prices from 9.22 €

Berkley

Berkley x9 Braid is a conventional braid using 100% PE fiber...
Prices from 25.33 €

Berkley

Berkley x9 Braid is a conventional braid using 100% PE fiber...
Prices from 25.33 €

Berkley

Berkley X9 Braid is a conventional braid using 100% PE fiber...
Prices from 25.33 €

Berkley

Berkley PowerBait makes novice anglers good and good anglers...
Prices from 4.00 €

Berkley

Don’t think it’s only a drop shot lure! It’s actually one of...
Prices from 7.11 €

Berkley

The Pulse shad is the first shape developed for the European...
Prices from 5.33 €

Berkley

Berkley® Nanofil?Not a mono, fluoro or braid -- The Next Gen...
Prices from 17.78 €

Berkley

Berkley® Nanofil?Not a mono, fluoro or braid -- The Next Gen...
Prices from 17.78 €

Berkley

Berkley® Nanofil?Not a mono, fluoro or braid -- The Next Gen...
Prices from 17.78 €

Berkley

Berkley® Whiplash® 8 is a perfectly braided 8 carrier 100% P...
Prices from 21.11 €

Berkley

Berkley® Whiplash® 8 is a perfectly braided 8 carrier 100% P...
Prices from 21.11 €

Berkley

Berkley® Whiplash® 8 is a perfectly braided 8 carrier 100% P...
Prices from 21.11 €

Berkley

The Finest FireLine® Ever! The scientists at Berkley® have a...
Prices from 18.44 €

Berkley

The Finest FireLine® Ever! The scientists at Berkley® have a...
Prices from 18.44 €

Berkley

Unnatural maggots, worms
Prices from 6.78 €
The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took $50.00 from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.
By the time Berk graduated from high school in 1939, he was employing several area girls who made flies, silkworm gut, and cable wire leaders in their homes. The business soon outgrew Berk's parent's basement and living room. He expanded to the second floor of the local grocery store, using a tub filled with ice and a fan for air conditioning.
After attending the state university and serving in the Army Air Corps, Berk returned to Spirit Lake in 1945 to start Berkley and Company. The business focus was on its cable wire leaders. One evening, while reading Popular Science, Berk learned about a Connecticut company that was producing nylon-covered cable for sailboat rigging. After visiting their plant, he began to work on nylon-coated wire for use in fishing leaders. Soon, the Steelon? leader was introduced and production began in Spirit Lake. Shortly after this, the distinctive Berkley heart logo was designed with the slogan "nylon leader with a heart of stainless steel."
Berk next became interested in extruding nylon monofilament fishing line. At that time, all nylon came from DuPont. After receiving a license from DuPont, Berk returned to Spirit Lake to begin work developing equipment to produce nylon. The initial extrusion equipment consisted of reclaimed washing machine wringers, bicycle wheels, and other homespun materials. Soon Berkley was marketing private brand mono as well as Dew Flex monofilament. Ongoing experimentation would soon yield the company's breakthrough innovation - Trilene.
In 1959, Berkley introduced Trilene at about the same time DuPont introduced Stren. To help introduce the new line, Berk sent out thousands of sample spools of line and asked store owners to have their best fisherman try it on a spinning reel. Fishermen loved the line and it began the successful launch of Berkley Trilene.
The next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.