At Korda, we have the philosophy of simplifying your set ups as much as possible and making as many items as interchangeable as possible. Why should you have to carry three sizes of rig tube, swivels and lead clips when in reality one will do the lot?
Having loads of different sizes for the sake of it confuses the angler and gives the tackle dealer a headache of stocking it all. I can just imagine how frustrating it must be to get home and find you have the wrong size swivels for your clips or whatever - there’s no such chance with Korda.
We only sell one size of anything, cutting out the rubbish and saving you money. When a new product is designed it must fit what is already in the range even if it makes it harder to manufacture - that is our commitment to you.
We do however pay great attention to the colour of your rig components. The unique filming we have achieved underwater has proven that the right combination of rig items, in terms of colour, will help fool the carp into thinking that there is no rig there. This is half the battle of outwitting them!
A carp that is blissfully unaware it`s being fished for is far, far easier to catch! You just need to watch any of the Underwater DVD series to see what we mean. You will not find any `off the shelf` items in our range. Everything is designed from scratch, and if we cannot make it better than what`s already out there then we don`t make it.
Danny says: "Sure we need to make a profit to keep going but we do not simply put something in a packet with our logo on to make money. We could do this very easily but that`s not why we are in business.
"I want to be recognised and remembered for making carp fishing a more enjoyable and successful past time. Simply putting money in the bank will not do that. Designing products you can use easily and effectively to put more carp on the bank is why I do it and that will always be so! I am very proud of the contribution I have made to carp fishing through Korda and I will strive to keep adding to that contribution."
The British company Korda develops and manufactures the World's best carp fishing terminal tackle. Each hook, lead, swivel or lead clip is produced to exacting standards to help you catch more carp.
Our mission is to make a difference to carp fishing and of course earn a living along the way. Every one of us in the team is proud of the contribution we are making towards angling and will strive to seek perfection in every product that we produce.